
Fabian Mashirima
Visionary Leader | Mentor | CEO of Asla Insurance Agency
Driving Innovation in Kenya’s Insurance Landscape
About Me
Personal Mission
For Fabian, leadership extends far beyond profit margins. Having navigated Kenya’s corporate landscape as a woman leader, she’s committed to creating pathways for others—founding mentorship initiatives that equip emerging female leaders with practical tools, industry access, and the confidence to redefine success. This belief in ‘growing together’ informs how she builds teams at Asla Insurance, where empowerment isn’t an HR initiative, but a business imperative
A Trailblazer in Insurance & Corporate Leadership
Currently serving as the CEO of Asla Insurance Agency, Fabian drives innovation and growth in one of Kenya’s forward-thinking insurance firms.
Her career journey—from medical underwriting to CEO—directly informs how Asla operates:
Client-Centric Foundations
As a former Client Solutions Strategist at Alexander Forbes (now Zamara), Fabian learned that sustainable insurance isn’t about pushing products—it’s about building relationships where policies evolve with clients’ needs. This philosophy now drives Asla’s advisory approach.
Risk Management That Makes Sense
Her time as Senior Medical Underwriting Manager at Trident & Takaful Insurance revealed a truth we still uphold: good underwriting isn’t just about numbers—it’s about making coverage accessible without compromising sustainability.
Partnerships With Purpose
While serving as Relationship Manager at Lifecare International, she proved that insurance partnerships succeed when both sides understand the human impact. Today, Asla collaborates with healthcare providers differently because of those lessons.
Market Innovation
Her leadership as Head of Insurance at Checkups & Zuri Health showed how customer-centric design could reach entirely new segments. That experimental mindset now fuels Asla’s product development.